Smarter Targeting Strategies in Times of Economic Uncertainty
May 8, 2025Following the broad tariff announcements, both consumers and advertisers have adjusted course. Some shoppers are stockpiling ahead of price hikes;…
When Money’s Tight, Metrics Matter: Why Attribution Is Your Best Defense in Uncertain Times
April 24, 2025According to the IAB, 94% of 100 U.S. advertisers surveyed in February said they were concerned about the impact of…
Q2 2025 Location-Based Targeting Guide for Smarter Advertising
March 24, 2025Q2 is packed with key advertising moments that drive consumer spending across dining, retail, travel, entertainment, and more. Whether you’re…
A Retailer’s Guide to Location-Based Advertising
February 19, 2025Location-based advertising helps retailers understand how shoppers move through the world, using real-life behaviors—like past visits and real-time movements—to engage…
FSQ Attribution Guide To Campaign Success
January 30, 2025Unlock the power of location-based attribution and create marketing strategies that lead you to success. In this guide, you will…
How Foursquare Helped a QSR Quantify Success
January 30, 2025Challenge: A quick-service restaurant, aimed to measure the full impact of their advertising on visits, transactions, and sales. They needed…